We’ve all heard the cliché that a picture paints a thousand words. In the world of online promo catalogues, it might actually be worth a thousand clicks.
When end-users browse your range on distributor websites, (Or distributors are looking in their quoting systems) , they aren’t just looking for “Navy” or “Forest Green”—they’re looking for a feeling. Relying on basic text to describe your colour palette is a missed opportunity to truly showcase your products.
Why settle for “Basic”?
Currently, if you only enter colour information as plain text, that is exactly what the corporate buyer sees. It’s functional, sure, but it isn’t particularly inspiring.
By upgrading to Image Swatches, you move from simply “listing” a product to “selling” an experience. This is widely regarded as industry best practice because it removes the guesswork for the end-user. They no longer have to wonder if your “Sky Blue” is a pale pastel or a vibrant azure—they can see it for themselves.
The Transformation
The difference in the user journey is night and day:
- The Text Approach: A dropdown menu with words. It’s utilitarian and requires the customer to do the mental heavy lifting.
- The Enhanced Approach: A visual gallery of swatches that instantly communicate quality and variety.
Taking the extra few minutes to include image swatches doesn’t just improve your listing’s aesthetics—it builds buyer trust and directly boosts sales. Crucially, it empowers your distributors with the visual tools they need to represent your brand accurately.
For Suppliers providing Non-API connected data, this process is easily managed in the Promodata Supplier Portal and will likely use images you already have.
Check out the docs here >>>
A Note for our API-Connected Suppliers
If you’re providing data via an API, you don’t have to miss out on these visual upgrades. This functionality is fully supported!
If your image assets aren’t already mapped, simply let us know where to locate them. We’ll take care of the heavy lifting and integrate them directly into your feed to ensure your products look their best.
