Every time a distributor finds pricing and stock availability online, it saves them at least one email or phone call and the time associated with it.

A recent APPA member industry survey highlighted that 58% of a distributors time is spent on admin. Most of this is handling supplier promotional product data. Keeping supplier data up to date on a distributor’s website is a huge ongoing manual task. As a result most distributor’s websites contain discontinued products or wrong pricing data.

Research suggests that up to 66% of distributor purchase orders contain incorrect or missing information. As a result allot of time is spent by both suppliers and distributors correcting these mistakes. Mis-information means orders are either immediately on-hold, sitting in a pile, awaiting a response (while the clock ticks and deadlines loom), or, orders are produced with errors.

Why is this so?

It’s because supplier data comes in formats using terminology relevant to the supplier. One decoration to one supplier may be defined differently by another. Quantity breaks vary, production times vary, some items are custom made some are not. The list goes on.

Promodata is a universal language translator. It flat lines supplier data by taking each format of supplier data and converting it into a single type. This makes it much easier to manage and process. 

The Instant World

The promotional product world is changing. Amazon and e-commerce has change the expectations of customers. Instant online pricing, ordering, production updates and job tracking are expected as standard by today’s everyday customers. It happens every day in the online world but these things are rare in the promotional product world.

But the rise of apps that can integrate through API’s are making things possible for the first time. Change is here to stay and those distributors that embrace it will save costs, improve efficiency and make more sales.

The Benefits of Promodata


It’s no secret that keeping a distributors website updated with current products along with pricing (if displayed) is a huge and onerous task. Manually loading product images, descriptions, decoration options etc takes an enormous amount of time. As such most distributors don’t bother preferring to send clients alternative products when they receive a quote request.

Promodata can sync with a distributors website and update any products that the supplier has changed in the past 24 hours. Discontinued products can be automatically removed and pricing updated.


Promodata pricing is checked against supplier’s data every 24 hours (API Connected suppliers only). This means pricing is accurate so less time checking pricing and less mistakes quoting.

Enhanced Customer Service

Promodata improves customer service by providing distributors easy access to the information needed to place, manage, and complete orders. From quoting out to invoicing, distributors are automatically provided the information they need for the order lifecycle.