Promotional product supplier data comes in many forms and differs according to how products are decorated and the systems suppliers use. This makes it extremely difficult for distributors to manage and present multiple supplier data in a single and consistent way. This in turn effects the end buyer’s customer experience. The online customer experience expected by today’s customers is often years behind in the online world of promo.
Promodata has been created to streamline the data flow from suppliers to distributors. It turns complex and different data formats into a consistent and uniform data set which then can be used in websites and order management systems. This allows distributors provide better search functionality, online stock checks automated product pricing updates. This saves distributors admin time and improves the end user/customer experience.
Promodata was created through a joint initiative between the Australian Promotional Products Association, Brandconnect and promotional product I.T. specialists.