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Promodata is a centralised data resource designed to streamline promotional products data flow in Australia & New Zealand. Its core objective is to convert the many formats of supplier data into a single, consistent, and uniform data set that is easier to manage on websites and in back-end quoting and job management systems. This aims to improve the data interface between suppliers and distributors for the purpose of making the sale of promotional products easier and more profitable for all channels

The promotional product industry faces a significant challenge because supplier data comes in many forms, differing according to how products are decorated and the internal systems suppliers use. This makes it extremely difficult for distributors to manage and present multiple supplier data in a single and consistent way, which negatively impacts the end buyer’s customer experience, often leaving it behind current online expectations in the promo world. Promodata addresses this by providing a unified data source.

Promodata ensures data accuracy through several mechanisms:

• API connected supplier catalogues and prices are checked every 24 hours for updates, which ensures data accuracy for Distributors and less data management for Suppliers.

• The database is updated on a daily basis for suppliers using APIs

• A verification process has been introduced for supplier data provided by CSV file to enhance data integrity and user experience, ensuring accurate and reliable product information.

• Suppliers using APIs can also connect live inventory to their feed, enabling real-time stock checks.

• Full access to 52,000+ products (representing over 250,000 SKUs) including promotional items, images, and prices, is available via a single API feed. 29,000+ items are available via API.

• Increased Efficiency: By turning complex and different data into a consistent format, Promodata helps distributors save administration time.

• Expanded Product Range.

• Ability to provide better search functionality, online stock checks, and automated product pricing updates.

• Improved end user/customer experience.

• Enhanced Brand Visibility.

• Simplified Catalogue Management.

• Seamless Integration.

• Less data management due to automatic updates.

• Suppliers can contribute their data to Promodata via CSV or API.

There are 110 Supplier Databases integrated with Promodata.

Yes, a FREE API Trial with limited access is available for Distributors to test integration with their desired platform or website